M&M’S® and Lil Nas X Collaborate to Bring People Together

Today M&M’S®, a proud member of Mars’s family of brands, announced that it has partnered with Lil Nas X to harness the power and connect with fans in a new way for its iconic M&M’S brand. Society is inclusive in the Mars world of tomorrow. Allison Miazga Bedrick, Mars Wrigley Senior brand director, stated that the M&M’S brand is committed to creating moments of connection and joy by encouraging a deeper sense of belonging. Music is one of the best tools for bringing people together. Music, like our iconic M&M’S brand of M&M’S, sparks memories, nostalgia, and fun. We are delighted to have Lil Nas X as our partner to further cement M&M’S position in entertainment.

The iconic M&M’S brand has been loved by generations for over 80 years. Recently, the brand revealed a new purpose that aims to create a world where everyone feels at home.

Lil Nas X is a music legend who has broken down barriers in the music industry. His unapologetically genuine tracks have encouraged people around the world to accept a wider range of cultures. M&M’S and Lil Nas X will use the power of music together to create a platform that brings people together to share music, make connections, and have more fun.

Lil Nas X said, “M&M’S are iconic and I’m a big fan of the brand.” “I’m excited about working with them this year on some really cool and colorful projects that are just as vibrant as they are.”

M&M’S will launch a number of music-centric initiatives in support of this platform and to connect with fans. M&M’S partnered recently with NBC Universal for NBC’s new music competition series, “American Song Contest.” M&M’S sponsored an on-set lounge, the M&M’S Music Lounge. This was a place for contestants to relax before and after their performances. M&M’S will be present at many summer festivals, and everyone can join the fun via the digital M&M’S Music Lounge.