MikeWorldWide (MWW), a world-renowned independent public relations agency, is pleased to announce a new client relationship for Marco’s Pizza.
This communications assignment involves earned media relations as well as creative integrated consumer marketing campaign design to increase awareness and relevancy across the United States.
“Besides our shared love for pizza and creative storytelling, there was an immediate strategic chemistry between Marco’s communications team and Marco’s marketing team,” Tara Naughton (MikeWorldWide Chief Marketing and Business Development Officer). Marco’s Pizza recognizes that the pizza industry uses creativity and risk-taking in order to create positive experiences for customers.
Chris Tussing (Senior Vice President and Chief Marketing Officer of Marco’s Pizza) stated that while we interviewed a lot of agencies during our selection process, MWW stood out for being a passionate partner with great creative thinking. We instantly connected with the team’s positive energy and excitement, as well as their innovative thinking. Thanks to their relevant storytelling skills and consumer media relationships, the team quickly got involved and generated earned coverage.
Marco’s Pizza is the No. The No. 5 pizza brand in America*, Marco’s Pizza, is on track to achieve $1B in annual systemwide sales and expand to 2,000 locations by 2026. The brand was founded in 1978 by Pasquale Giammarco (Italian-born). It is well-known for its high-quality pizzas made from scratch with three fresh signature kinds of cheese, premium toppings, and a variety of delicious toppings. From its roots in Ohio, the company now has over 1,000 locations across 34 states and several locations in Puerto Rico.
Marco’s Pizza was recently ranked No. 2 in the Pizza category of Entrepreneur Magazine’s 2022 “Franchise 500” ranking and No. 4 in the Fastest-Growing category of Restaurant Business’s 2021 “Top 10 Most Growing Chains” ranking. Recent accolades include being No. 42 on QSR’s Top 50 list, and appearing for the first time in Newsweek’s 2022 America’s Best Customer Service for pizza chains. 42 on QSR’s Top 50.
Naughton said, “If you haven’t tried their Pepperoni Magnifico™ specialty pie with Old World Pepperoni®, order it as soon as possible.”
*Based on systemwide sales
MWW, a full-service, independent PR agency with talent hubs in the US and UK, is just 35 years old. It uses CorpSumer™ insights and cultural currency to create integrated programs that make brands believe in their audiences. Caring is more important than ever.
MWW combines corporate brand, crisis & issue management, consumer marketing, crisis & problems management, public affairs expertise, and dedicated strategy, analytics, and DE&I teams.