Attracting customers is a key factor in starting a business. Advertising has been a major part of the business world as new creative ways have been discovered to reach the right customers.
While business owners want to attract new customers, it is equally important to keep existing customers happy. Because they guarantee the continuous flow of profit, old customers are just as important as new ones.
This will help you to keep your business on track. You can go back to your advertising budget and divide it into different parts. One must be devoted to keeping customers who already buy your products at the places you want them.
Why customer retention is so important
While new customers will increase your profit, it is not possible to retain existing customers. You will only see your business grow if you have old customers replaced with new ones.
Customers who like your product and return to you will do so by leaving reviews, rating you five stars online and telling their family and friends about the quality of your products/services.
A saying goes that a satisfied customer is the best advertisement. This is because when someone tells you about their positive experience with a product, it makes you want to try it yourself. This form of advertising is a major part of network marketing. It’s 100% dependent on customer retention tactics.
Loyal customers will come to your business from around the globe if you treat customer retention as seriously and as seriously as advertising. This support is invaluable when there are problems with your business.
Unsatisfied customers can sometimes be influential and speak against your company. You need a “army” loyal customers to speak for you and counter negative opinions about your business in this age of cancel culture.
No matter how great your business is, there will always exist a customer who is unhappy. You can’t control their online behavior, but you can control the reactions of your loyal customers.
How to keep customers happy
It is easy to implement customer retention strategies. If you are able to win customers against fierce competition, you will be able to keep them loyal.
- Make sure your products and services are always top-notch
If your products don’t meet customer expectations, what is the point in trying to retain customers? If your products don’t meet their expectations, customers will stop buying from you.
Keep in mind that there are many brands that offer similar products and services to yours. If you lose quality, people will stop coming back. They will also embrace your competitor and tell others about the way you feel.
The first and most important thing to do to ensure that your customers stick with you is to give them the exact products and services that attracted them to your business. This will help you retain customers and encourage word-of-mouth marketing as well as positive reviews online.
- Reward your customers
You have a great product that customers love and keep returning to purchase. But that’s not the end. You are not alone. Your competitors are on the same level.
Reward your customers for returning to you. This will ensure that they stay loyal. This can be done in many different ways and is becoming more popular. Small businesses have been using this tactic since big brands made it “customer rewards programs”. You would be remiss if you didn’t get started now.
Rewarding customers for repeat purchases don’t require a lot of money. All you need is to make their lives easier. These are some customer retention strategies that work:
Buy two, get one free
Free delivery for purchases above $100
A discount on certain goods and services after the third purchase
Free delivery on a customer’s birthday
These offers won’t cost much, especially if they are planned for when you set your budget.
- Establish a relationship of trust with your customers
This is possible thanks to social media. Start engaging with your customers on Instagram by opening an account. You can post about your new products, ask for their suggestions, and wish them a happy new year, Eid, Merry Christmas, etc.
You can host live Instagram sessions to engage customers about different topics that are relevant to your business. This will allow them to feel connected and increase their loyalty.
You can optimize Twitter, Facebook and other social media platforms. You can use them to attract customers and keep them coming back.
- Improve your customer service
Your customer service could be a problem if you have a great product and struggle to retain customers. Customers should be able to make inquiries and receive respectful responses from customer service representatives.
Customers who feel unsatisfied after contacting your customer service department for any reason are likely to abandon your business.
You must ensure that your employees have the proper training to provide the best service possible for your customers.