In partnership with OLD BAY®, the leading snack brand Goldfish(r), crakers are releasing NEW Limited Edition Old Bay Seasoned Goldfish®. This limited-time flavor brings the bold seafood seasoning classic to everybody’s favorite fish-shaped cracker. This unique flavor is available to Goldfish and Old Bay fans, as well as those who love bold flavors and big snacks. This limited-time flavor will be available wherever Goldfish are sold for $2.79 per 6.6oz Bag.
Old Bay lovers are passionate about their favorite seasoning. Goldfish discovered that many Goldfish fans have been putting OLD BAY’s magic blend of 18 herbs, spices and spices on every handful of Goldfish for years. The OLD BAY and Goldfish teams realized they needed to work together to create a unique snacking experience for foodies and fans alike.
The new OLD BAY Seasoned Goldfish Crackers feature OLDBAY’s famous spice blend, which includes celery salt, red pepper flakes and black pepper. This bold flavor complements Goldfish’s premium quality and classic taste. This new snack is great for everyone, whether you’re a loyal OLDBAY fan or simply love bold flavors.
Janda Lukin (Chief Marketing Officer at Campbell Snacks) said, “What I find most exciting in this partnership is that once more Goldfish is showing up to our flavor lovers in a big and bold way.” “OLD BAY Seasoned Goldfish taps into the fandoms of two iconic brands to offer consumers a new way for them to enjoy their favorite zesty flavor on their fish-shaped cracker just in time.
Old Bay seasoning can be used on seafood, French fries, and all other foods. McCormick & Company Chief Marketing Officer Jill Pratt said, “We know that our passionate fans often sprinkle OLDBAY on their favorite recipes and snacks including Goldfish crackers.” “OLD BAY Seasoned Goldfish gives our most loyal customers another way to enjoy our spice blend in a fun and bold way with each handful.”
The launch of OLD BAY Seasoned Goldfish is part of a broader brand commitment toward food innovation and customer-centricity. This marks the second collaboration between McCormick & Company and Goldfish. Frank’s RedHot(r), a limited-edition flavor cracker, was launched by the two companies in April 2021. Hot was the most requested Goldfish flavor on social media. It also became the fastest-selling cracker launch of Summer 2021.