CKE Restaurants Holdings, Inc., parent of Hardee’s and Carl’s Jr., and Universal Pictures have teamed up to offer fans the chance to see Jurassic World Dominion, an epic conclusion to the $5B franchise from Universal Pictures, Amblin Entertainment, and will be in theaters nationwide June 10.
Hardee’s and Carl’s Jr. are well-known for their innovative and delicious menu items. Now, they’re introducing the new Primal Menu. The new menu is now available. It features a range of savory options, perfect for carnivores who crave slow-cooked prime rib. These menu items would not be complete without the Amber BBQ Sauce, a tribute to the Jurassic World Amber resin.
” Jurassic World has such an iconic franchise that we wanted to ensure we were doing them justice. We also took a lot from them when creating these menu items.,” stated Owen Klein. He is vice president of global culinary innovations at CKE Restaurants. The culinary team had lots of fun and we want consumers to feel transported to Jurassic when they eat these large, meaty meals.
CKE will bring the movie to life at two Carl’s Jr. locations. Hardee’s is the location. This is to build excitement for the film’s release. These Jurassic World Dino Takeovers will make you feel like you are part of the movie. There may even be a Jurassic Rex at the Los Angeles location. Fans are advised to take their own risks as Hardee’s and Carl’s Jr. restaurants will be the most exciting places to visit this summer.
“We are giving guests the chance to experience the Jurassic world with unforgettable bites as well an extensive 360 marketing campaign,” stated Chad Crawford. “From TikTok and Waze, the brands invested both in innovative partnerships and captivating billboards to highlight this compelling collaboration. We’re thrilled for both movie buffs and foodies to be able to visit our Dino Takeovers in Nashville and Los Angeles.
A full creative campaign will launch on May 23 with a mix of local and national media, including TV, radio, television, print, out-of-home, social media, and social media. With co-branded custom creative, guests will be transported to the film using unique digital media such as an Augmented Reality Lens via Snapchat, custom rich media from Yahoo!/Kargo, and a branded digital gaming experience in Uber or Lyft via Octopus.
For a limited time, the Primal Menu is now available at Hardee’s and Carl’s Jr. locations across the US. The Dino Takeovers will take place June 1-8 at one Los Angeles restaurant and one Nashville restaurant, in advance of the film’s debut on June 10. Promotions are also being done at the local level in Canada and the Middle East with their own Jurassic menu offerings