H&M is proud that Pete Davidson has been chosen as the campaign’s face. The campaign embodies the new energy of men’s fashion and encourages freedom of expression. This campaign invites you to have fun, be bold, add new pieces to your most-loved wardrobe items, and crank up the volume. You can create the moment with the upcoming H&M collections and H&M stores around the world.
It was an amazing experience to collaborate on this campaign. It was a lot of fun to create the photos and content. Pete Davidson says that H&M clothes are comfortable and easy to wear.
“We are delighted that Pete Davidson has been chosen as the face of our menswear campaign. Pete is a perfect example of everything H&M loves in the new menswear mood. His self-confidence and love for personal style are exemplary. He’s so relatable and inspires guys all over the world to make a difference with their looks,” states Henrik Nordvall (Global Business Unit Director Menswear at H&M).
H&M’s latest campaign celebrates the menswear movement, which puts personal style front and center. Men’s fashion is becoming a place where every second counts as traditional codes fall apart and new generations find their own language. This campaign shows how clothes can express who we really are no matter what occasion.
This campaign features H&M’s new season pieces mixed with classic pieces from the past H&M menswear collection. It reflects the evolution of fashion. The campaign encourages men to take pride in what they have, buy vintage and find new pieces from H&M’s menswear collection. This holistic approach goes beyond seasonal changes and creates a new fashion system for everyone.
Pete Davidson is a comedian, actor, writer and stand-up comedian. His humor, talent, and approachability make him one of the most popular stars in the world. Since he was twenty years old, Pete has been a member of the Saturday Night Live cast. He also wrote, executive produced and starred in the King Of Staten Island film. His unique style is as distinctive as his humor. He is well-known for his playfulness and experimentation with fashion.